Ever wondered what to do with all those hotel key cards you’ve accumulated? Maybe you’ve thought about building your own hotel out of the them. No? Well, that's okay, because Holiday Inn had that bright idea, and will be unveiling the Key Card Hotel—yes, a hotel made out of many, many key cards (more than even we have)—tomorrow in New York. The elaborate stunt is part of the chain’s “Key to Change” promotion, which gives guests the chance to win an all-expenses-paid trip to a relaunched Holiday Inn of their choice, anywhere in the world. That’s right: this is not your daddy's Holiday Inn. Spending $1 billion on the relaunch roll-out, IHG expects that 1,200 of its properties will have been relaunched by later this month.
